You may have heard about this little thing called “content revolution.” In a nutshell, it means that the way brands interact with their audiences has changed. For a few years now, attracting new customers with empowering and engaging content has been easier and more efficient than doing so using traditional means of advertising.
Content marketing includes many formats with different visual and text elements. At Zenful Marketing, we currently focus on producing written content. By the way, without first writing a compelling story, it’s hard to produce any decent piece of content, be that a video or an infographic.
So why do you need professional writing services? Let’s take a look at the top 3 reasons:
- Writing is a skill.
And to take it to the professional level, one has to dedicate a lot of time to practicing it and studying the best practices of each genre. You wouldn’t trust your accounting to someone random and unskilled, right? Then why trust the voice of your company to someone who doesn’t have the chops to make your message shine?
- Writing takes time.
Writing a well-researched, convincing 1,000-words-long piece takes at the very least 3-4 hours. That is if you are a skilled writer. If not, you may be in for a day spent tied to/staring at your keyboard. Do you really have that extra day when you are trying to build your business?
- Different types of content require different key elements and styles of writing.
For example, you want your whitepapers to rely on solid data and to sound professional while your blog posts can be opinion-based and sound more conversational and emotional. A skilled writer will be able to make these distinctions and to craft content in accordance with purpose and format of each piece.
Because of the growing importance of content, using professional writing services may mean the difference between engaging your potential customers or turning them off with content that lacks clarity, flow and appeal.
Below is the list of the content formats we love to create (more information on each coming soon). If you are ready to harness the power of content marketing for your business, get in touch! We’d be happy to talk about your content needs and how we can help.
- Website Copy
- White Papers
- Case Studies
- Blog Posts
- Advertising Copy
Meet Our Founder
I am Yulia, and my mission is to take you from marketing overwhelm to zen. I would love to help you create high-quality marketing content that will make a difference in your business.
Get to know me better and find out what I bring to the table
Yulia is a professional marketer committed to driving results and has developed comprehensive social media strategies that have helped our clients improve on their KPIs. Her attention to developing best practice guidelines and implementing them accordingly in an ever changing landscape make her an industry leader. We would recommend Yulia to others and look forward to continue working with her.Bill Rosenthal